What does your brand sound like?
Sunday, October 19, 2008 - Labels: Brand Power - 0 Comments
This video made me think. As many of you know, if u want your brand to be remembered, it would be best if you can invoke all the 5 sense.
Most brands are very visual, ie. Big, bright and Colourfull. with lots of images. Thats good. But most of the time, they only invoke one of the senses, the visual sense, there are also brands that invoke the sense of taste. For example " Mango" the boutique. Just the word mango makes me think of the brand as sweet, juicy and vibrant. What about you? what does the Brand Mango make u think of ?
Won't it be great if you brand name sounds like your product as well ? Like for the video, if you were to notice, each vehicle from a different brand has its own unique sound. most of us rarely notice that. To be honest, i just realised it when i was watching this video.
Sometimes even though we don't notice the brand name of a car, we can tell if its a honda, toyota or any other. First mainly from its unique style and shape, and now from its sound as well.
So think about how you could associate your brand name to invoke the other senses? I'm sure it would give your brand the edge.
Noor